Making your marketing money WIN!

KBDi Affiliate Member, Nina Slade of Prymore Pty Ltd, is a business consultant with a primary focus on the cabinet making and kitchen industry. With over 17 years’ experience in the industry, Nina works with business owners to minimise their business stresses and maximize their success. In this article, she shares why motivated designers should consider entering industry awards like KBDi’s annual Designer Awards program.

It is that time of the year… Entries for the annual industry KBDi Designer Awards have opened. This program is one of the most recognised in the industry, and with a wide range of categories and levels (from First Time Entrant to Australian Certified Designer of the Year), this could be your year! The awards offer a huge marketing opportunity; consider investing your marketing dollars in entering the awards this year, and watch your sales grow!

Firstly, it is always great to be recognised by your industry peers, associations and judges for the hard work you and your team have been putting in. It is also a great motivator for the company and helps build morale. Your employee will love being associated with an award-winning company.

Here are some more tips for maximising a ‘finalist’ or ‘winner’ accolades and boosting sales:

  • Social Media: Yes, this is huge, so take advantage of every forum and promote your win or nomination. LinkedIn, Twitter, Instagram, Facebook – go for it. Before the award ceremony nominate someone in your team to capture the moment. Post at the ceremony, celebrating afterwards, and then highlight your winning entry the following day.
  • Award Logo: KBDI will send you your ‘finalist’ or ‘winner’ logo as soon as names have been announced. Use these badges consistently in all marketing materials, and be proud of your achievements.
  • Website: On your landing page, make sure there is a big banner highlighting your win or nomination (also using the award logo). Create a link to your photo gallery to show the entry; potential clients are always interested to see what a winning kitchen or bathroom looks like.
  • New Proposals: Update your proposal template to include the award logo immediately. This could give you the upper hand with any potential client, and could be your primary point of difference to your competitors.
  • Email Signatures: Any opportunity to share your achievements should be taken, including your day-to-day emails; make sure you add your ‘finalist’ or ‘winner’ logo to your email signature without delay.
  • Email Marketing Campaign: Send out a newsflash to clients (past, new, potential) and suppliers advising them of the win. You never know who they are talking to and what referrals could come your way.
  • Sign Writing on your Showroom/Studio Window: Don’t be shy – put a big bold banner across the window promoting your win.
  • Tell your local newspaper: Believe it or not, editors are always looking for good stories and a local business winning a National Award is huge. They usually feature you for free so be brave and call them.

Lastly, just remember even if you are a finalist, you should still apply the above tips. With the recent Oscars, even the nominees leveraged off the honour of being nominated. So, select that amazing kitchen or bathroom, take the leap, enter the awards and follow the above tips to watch the results happen.

Discover how Nina can work with you and your business to get real results. Contact her for a free, no obligation chat (phone 0414 4447 104)  or visit her here.

 

Behind the scenes at ICC Sydney

Behind the scenes at ICC Sydney

If you’re heading to DesignBUILD in May, you may be interested in a behind the scenes tour of Australia’s new premier convention, exhibition and entertainment venue.

DesignBUILD, in conjunction with ICC Sydney and joint venue architects HASSELL + Populous, are running guided tours of selected back of house facilities at the International Convention Centre Sydney.

The scope of the back of house tour is vast, giving visitors access to rooms across the venue’s three buildings, including the living roof of the ICC, the gravity defying ceiling of the ballroom and undulating walls of the plenary theatre. Join your specialist guides as they offer insight into the not only the design elements and but also thought processing behind the material specification behind of these impressive structures.

Tours are free of charge and take approximately one hour. Don’t miss out on this fantastic opportunity: see times and booking forms here.

Covering all corners with Vauth-Sagel

Covering all corners with Vauth-Sagel

CORNERSTONE by Vauth-Sagel

A new corner unit solution by Vauth-Sagel is unlocking a whole new range of design perspectives for savvy kitchen and bathroom designers.

The CORNERSTONE carousel moves the contents of a cabinet to the front of the unit; shelves swivel out to a comfortable distance away from the carcass, allowing the cabinet contents to be within easy reach. Each shelf can be positioned at the required height, and the shelves disappear back inside the unit when the door is closed.

CORNERSTONE’s design is clear-cut and purist; the materials have been chosen perfectly to meet even the most discerning expectations. Thanks to a wide choice of interior fittings, CORNERSTONE offers as many individual customisation options as possible.

For more information, visit www.lincolnsentry.com.au or contact Lincoln Sentry’s National Customer Service Centre on 1300 551 919.

Smeg: for the love of coffee…

Smeg: for the love of coffee…

This is one for the coffee lover and style addict in us all!  Smeg has just released its first ever retro style coffee machine – and it’s a winner!

Showcasing its iconic 50s styling in a choice of four colours, Smeg’s ECF01 manual espresso coffee machine will certainly appeal to all the coffee purists, and the smarts under its beautiful housing are sure to keep the techno lovers very happy!

A thermoblock heating system delivers a fast service while its 15 bar pressure ensures an excellent coffee experience.  The user-friendly control gives options of one or two cups and steam plus personalised settings for coffee temperature (low, medium, high), water hardness (soft, medium, high) and automatic shut off time (9 min, 30 min, 3 hours).

One of the standout features of this new coffee machine, with its conveniently slim dimensions, is the ability for coffee lovers to make the exact coffee of their choice.  It has been designed to take both coffee grounds and pre-filled paper pods – thankfully the plastic pods have been eliminated in favour of minimising landfill!

Other benefits of the Smeg appliance include an anti-drip system (with an indicator alerting when the drip tray is full), a warning light when de-scaling is required and the ability to fill both cups and taller mugs.

The adjustable frothing wand will create a perfect rich, thick foam for cappuccino, and a super-smart feature will ensure you get your favourite coffee every time: by holding down the coffee button until the cup has been filled to the desired level, the ECF01 will store the knowledge and produce exactly the same amount of coffee the next time – unless you tell it otherwise!

The Smeg ECF01 50s style coffee machine is available nationally – in black, cream, pastel blue and red – from David Jones, Myer and Harvey Norman stores.  It retails for $499.

For more details, visit www.smeg.com.au.

Gareth Ashton Kitchen Collection sure to inspire

Gareth Ashton Kitchen Collection sure to inspire

The Gareth Ashton Kitchen Collection celebrates the essence of global design. This collection has been hand-picked to reflect the world’s most inspiring and innovative cities.  The result is a selection of kitchen tapware products that possess a styled minimalism, sleek lines with a balance of organic and angular shapes.

Abey Australia’s commitment to state-of-the-art craftsmanship and enduring style means each range in the Gareth Ashton Kitchen Collection brings the best in design, water efficiency and quality.

Find out more about this stunning range at Abey Australia, or phone 1800 809 143 today.