2020 Symposium & Gala – EARLY BIRD ACCOMMODATION RATES available for a limited time

2020 Symposium & Gala – EARLY BIRD ACCOMMODATION RATES available for a limited time

We’re thrilled to be heading to Sydney for this year’s KBDi Design Symposium and Awards Gala. We’ll be rocking around the Rocks on 14 and 15 August 2020, and have lined up an incredible accommodation rate for the early birds keen to save some $$.

EARLY BIRD ACCOMMODATION DEAL – BOOK BEFORE 15 APRIL!

This year’s conference and Gala will be held at the Shangri-La Hotel (176 Cumberland Street, The Rocks, Sydney).

This fabulous 5-star hotel is located in the historic neighbourhood of The Rocks, and is just a hop, skip and jump away from the City’s heart and highlights. You’ll discover laneways from a bygone era, wander through the famous open-air Rocks Markets, and enjoy a drink in some of Sydney’s oldest pubs.

KBDi has secured an exclusive rate for KBDi Symposium and Gala Delegates:

Deluxe Darling Harbour King

  • $270 per night, room only
  • $300 per night with breakfast for 1
  • $330 per night with breakfast for 2
  • (Note: breakfast is $42 pp for walk-in guests)

All rooms have Harbour views, and rates include complimentary local call access and in-room wired internet and Wi-Fi. You’ll have free access to the Health Club, and can use the hotel’s fully fitted out 24-hour gym, heated indoor swimming pool and sauna to work off your Gala gluttony.

Room rates are applicable three (3) days pre and post-stay, subject to room availability, so why not make a (tax-deductible) holiday out of your Symposium and Gala experience?

You’ll need a special KBDi booking reference to secure the above rates; email Lorena at majorevents@kbdi.org.au and she’ll send you the relevant details.

DON’T MISS OUT ON THIS GREAT OFFER! VALID ONLY UNTIL WEDNESDAY 15 APRIL 2020.
(After this time, any guest wishing to reserve accommodation will be subject to room availability at the prevailing best available rate. Limited rooms are available and will be allocated on a first-in first-served basis.)

Please note that Delegates MUST make reservations directly with the Shangri-La Hotel (i.e. not through any other booking agencies).

For more information regarding the Symposium, Gala and accommodation packages, email Lorena at majorevents@kbdi.org.au.

Digital Marketing | Designer Style

Digital Marketing | Designer Style

Guests at this year’s KBDi Design Symposium enjoyed a fantastic session on Digital Media with Queensland’s Elissa Greer (Darren James Interiors).

Elissa generously shared her top tips for a holistic digital media strategy, and certainly inspired Members in the audience to up their ante with a ‘modern marketing ecosystem’ (MME).

Members learned that an MME is a strategic approach to marketing, with one primary purpose: to drive your potential clients to your own business website. Whether through print and digital features, SEO, social media channels or paid advertising, Elissa explained that getting clients to your website is the first and most important step in crafting a genuine relationship. She went on to explain the key steps to starting a successful campaign, and we’re sharing three of these with you today.

Handcraft a dynamic website

Unlike social media, you’ll always own your website. It’s the central component of your MME, and it’s your portfolio, showroom, shopfront and office all rolled together in one neat package. The site should be professionally designed in a way that speaks to your audience and reflects your business values. We’re in a very visual industry – if your site doesn’t look sharp, it could reflect poorly on the way your potential clients see you. Engaging with visitors is the next step: by capturing the email address of visitors to your site (with simple pop-ups and automation), you’ll have a unique opportunity to engage directly with the people who’ve already shown interest in your service by visiting your site.

Create engaging content

Anything you post to your website or social channels is considered content. This includes blog articles, photos and videos, and it’s essential to consider every piece of content an opportunity. Aim to entertain and educate, and avoid blatant selling. Elissa provided some great examples of types and ratios of content, including problem-solving features (35%), before and afters, project products etc. (35%), trends, fun finds, product roundups (20%) and company updates and personal stories (10%).

Build connections

Aim to create and build your tribe with social media and email marketing. Building relationships in any forum takes two, and it takes time. Elissa shared her strategies for making time to engage with followers and those that you follow. She reminded delegates that ‘it’s social media – not selling media’, and encouraged Members to be genuine and friendly in their engagement with potential clients, peers and suppliers.

The burning question from most attendees was ‘how long does all this take?’. Depending on the number of channels you’re using, Elissa explained how just ten minutes a day could be all you need to get serious about finding and growing your own tribe.

We’d love to hear how Members who attended this session have implemented something they learnt into their own MME. Share your feedback below, and we’ll make sure Elissa sees it.

Huge thanks to Laminex Australia for their sponsorship of this session – much appreciated!

Inspiring designer shares her approach to aged care design

Inspiring designer shares her approach to aged care design

This year’s KBDi Certified Designers Forum guests were treated to an informative and inspiring session with renowned interior designer, Julie Ockerby (Meli Studio), with thanks to the generous sponsorship of Blum Australia.

With previous careers in nursing and the boutique hotel industry, Julie shared how she combined her past experience with a passion for interiors, and a genuine desire to reinvigorate aged care living. 

Together with her Sydney-based design team, Julie is committed to ‘pushing the boundaries’ with her clients in an effort to create beautiful, warm and stimulating spaces for those nearing the end of their lives.

Drawing on her personal experiences, Julie shared how important it is to create spaces that are not only appealing to the residents, but also inviting to family and friends. She explained how by creating a less sterile and more homely environment, the elderly occupants are much more likely to be visited by those near and dear to them.

Fighting hard against beige-to-beige norms of the industry, Julie strives to incorporate colour in her aged care projects. With an international clientele, she noted the need to consider the cultural relationships with particular colours: red, for instance, could be deemed far too intense for a Western population. Asian culture, on the other hand, would embrace the hue for its prosperity and energetic values. 

Julie also discussed how furniture design can be approached with greater thoughtfulness. For example, upholstering an otherwise ordinary bedhead with patterned fabrics adds softness and a sense of opulence, and including drawers for jewellery allows for sentimental reflection (with the necessary security).

Julie’s passion for the industry was truly inspirational, and her energy and enthusiasm for change was contagious. Forum attendees certainly left with some food for thought about the aging population, and plenty of inspiration. Here’s what a few of them had to say:

  • Great insight into an area needing a lot of attention and respect.
  • Julie offered great inspiration for following your passion and leading industry to change. 
  • Great insight into something I knew nothing about. Her ideas about introducing colour were brilliant and the way she went about it all.
  • As a designer, I have done some work in Aged Care and medical and absolutely love the challenges it presents. Julie was great to listen to and very informative. And down to earth.
  • Julie’s presentation was dynamic and engaging. With a vast array of knowledge and experience in Aged Care, I learnt a great deal and opened my mind to items/ideas that I had never considered.

If you have an interest in learning more about designing for an aging population, don’t forget to refer to our technical bulletin, ‘Designing for the Elderly and People with Disabilities’. (Don’t have a copy yet? Contact us today, and we’ll get one to you.)

And if you’d like to see more of Julie’s work, visit www.melistudio.com.au.

Many thanks to Blum for their sponsorship of this fantastic Forum, and for bringing such an inspiring speaker to our program.

Blum’s Ange Geroukos with Julie Ockerby of Meli Studio.

Farmers open Doors for KBDi Members

Farmers open Doors for KBDi Members

KBDi Symposium delegates received the warmest of welcomes when they visited Farmers Doors on Saturday, 10 June.

The Farmer family opened their factory to eighty-odd design professionals, and shared their wonderful story with an appreciative audience over a beautifully catered lunch.

Guests were taken on a tour of the impressive factory, and learned how the Farmers Doors are carefully produced, finished and distributed across Australia. The designers appreciated the attention to detail in each area of the door manufacturing process, and loved the ‘snap and send’ system that ensures all parties know exactly what colour and finish they’ll be seeing in their kitchen or interior space.

The following comments (received from Symposium delegates) sum up the visit perfectly:

‘An excellent insight into a successful family business.’

 

‘Provided a credible understanding of the product and the owners’ dedication, pride and commitment to producing a product that is authentic, individual and superbly manufactured.’

 

‘Great opportunity to see the factory and learn about their new products. The set up was fantastic and created a great atmosphere.’

Huge thanks to Farmers Doors for their wonderful hospitality!

The drinks are on Schweigen!

The drinks are on Schweigen!

The official Welcome Drinks of the KBDi Design Symposium will be held at the award-winning Glass Dining and Lounge Bar at Main Beach on the Gold Coast on Friday, 8 June, 2018

Schweigen Home Appliances are generously footing the tab for this one, as members from across the country gather together for drinks with their fellow designers. While there’s some healthy state rivalry at the Gala event, we’re always amazed (and so very proud) of the interstate friendships we’ve seen flourish each year at our Symposium.

We’ll certainly be toasting our incredible design community at the Welcome Drinks, and thank Schweigen for their generous sponsorship of this event.

Have you booked your Gold Coast Getaway yet?

Have you booked your Gold Coast Getaway yet?

There are few better places to spend a winter weekend than on Queensland’s ever-sunny Gold Coast, and we’ve lined up three great reasons for you to register for the KBDi Design Symposium and Gala book your flights today!

1. Design Inspiration: In June 2018, KBDi will be celebrating a Decade of Design, and we’re working on a program that you won’t want to miss. Our two day Symposium promises to be inspiring, informative and LOTS of fun! A full agenda will be released in the new year, but in the meantime here’s a sneak preview.

2. Dressing Up and Dining Fine: the Gold Coast is synonymous with glitz and glam, and we couldn’t think of a better place to hold our KBDi Designer Awards 2018 Gala Dinner. Join us as we reveal the crème de la crème of the K & B industry at a very special tenth anniversary event.

3. Long Weekend Luxury: we’re setting up camp at the Gold Coast’s only beachfront resort, and encourage you to check out the incredible rooms available at the 5 star Sheraton Grand Mirage Gold Coast. Check in on the Thursday (7 June, 2018) and give yourself a few days to really relax. Most of you will have a public holiday on Monday, June 11 – why not make the most of this long weekend at a luxury resort!?!

Motivated yet? Remember places are limited, so register and book today!