Members who joined our ‘Making Marketing Part of your Day’ videoconference took away some absolute gems from the presenter, Linda Reed-Enever.
The marketing guru shared some fantastic tips for getting consistency and momentum in small business marketing. Linda introduced the concept of a ‘five-minute mindset’, and encouraged members to look for grabs of unproductive periods that could be reallocated to five-minute marketing tasks.
Linda shared a whopping list of five-minute hacks with members; following are just a few to help get you motivated:
# Use the power of Google
Linda suggests you take five minutes to set up a Google Alert for your business. When you or your business get a mention online, you’ll be notified by Google and know when and how to jump on in.
#2 Talk your ideas out
Not all ideas need to be written out. Use ‘Google Talk to Type’ or a voice recorder on your phone to capture your moments of brilliance when they arrive.
#3 Create an action list
Feeling inspired? Take a five-minute break to create a list of blog or social post ideas, a list of events that should be in your calendar or a list of potential good news stories that you could share with media outlets. When an opportunity arises for some content creation or publicity, you’ll have a list of clever concepts on the ready.
#4 Ask for a review
People buy from people they trust, and reviews and testimonials help create this trust. Take five minutes to ask two of your favourite customers for a short and sweet testimonial. Turn these reviews into graphics for your socials, and add them to your website.
#5 List your business
Linda encouraged members to add their businesses to popular online directories. The KBDi Find a Designer listing is a great example: if you’re not on this list of Australia’s finest designers, give the office a call today and we’ll help you get there.
Missed the video conference? Members will have access to this in the Members Portal soon.