KBDi Affiliate Member, Sharron Tancred of Tailored Artworks, is a Brisbane-based artist on a mission to incorporate art into everyday design. In this feature, Sharron shares five ways in which art can improve the dining experience in a hospitality environment.

We all eat. Some of us eat more than others! Did you know that the consumption of sugar and carbs creates the craving to eat more?  Can environmental design also affect the cravings to consume?  Research and life experience say yes in the forms of colour psychology, comfort, relaxation and stimulation through themed decors, allowing fragrances to waft deliciously from kitchen to dining area and sound as a part of the décor’s theme, plus, sumptuous or paired back homely material selection inclusive of either glamorous finishes and/or  tactile textures.

When hospitality designers now have so many options available to them for cladding, why should Art also be considered to keep diners in their seats and enjoying their food?  Can art help only certain spaces or all i.e.aged care and dementia, 5-star restaurants and cafes alike?  In developing our new Art for Hospitality line, I pondered these questions:

#1 COLOUR ME HUNGRY: In colour psychology, it is orange, red and red-orange with many fast food companies brands are in these colours: KFC, RedRooster and   Orange is, however, the colour known to stimulate the appetite but the problem is, a lot of people find orange to strong.  For designers to capitalise on orange and stimulate the appetite in their dining rooms, choose fabrics and timbers featuring apricot and tan hues with dashes of rich orange for zing in artworks.

#2 ANOTHER WORLD: Defining a space with a story via theme takes diners out of their every day into a world where they can feel spoiled, relax and soak up the atmosphere. The beauty of art here is that art defines a location, time of day, mood be it mellow or exciting whether the restaurant is at that location or not.  Art is also style like Art Deco, ultra modern or Country and, it’s the opportunity to add textural warmth, mystery and wonder otherwise not available to homeowners. Art is Soul, which, for communal spaces should exude a certain camaraderie for singing Happy Birthday or picking up your neighbour’s fallen utensil.

#3 REMEMBER THE POINT:   Awe.  Point of difference.A conversation piece… as the focal point of a room of architectural wonder,  art is its ultimate expression and the summation of the design, stimulating awed conversation between diners. Art, far more so than a bare textured wall or gorgeous section of designer cladding, is awe-inspiring expression, and the larger it is the more vibe exudes and, good reason to ask for another glass of champagne!

#4 THE ART AND FRAGRANCE CONNECTION: The recall of memories at certain fragrances is well known.  Lavender takes me to my grandmothers garden! Restaurants can help themselves imbued theme through art designed to enhance their menu style, i.e. Japanese fare with a long Japanese styled artwork featuring fisherman on a calm sea of one long restful horizon line, will surely have diners leaning back into their seats; fully lulled and satisfied!


#5 DEATH BY DULLNESS: As an expert in art for dementia, I believe that designers should always include art in dining room spaces. The problem is the scale of these spaces and budgets that reduce art to lacklustre prints and hand-me-downs that typically neither encourage the appetite nor the will to enjoy the communal dining experience.  Large areas of warm, luminescent, textural, rich and bold, colours, juxtaposed with cool jewel hues work well to imbued a more rapturous, personal, communal joy.  Consider wallpapers and large bold, energetic artworks. Designers of aged care facilities are always trying to calm residents with cool pastels of green and ochre, like death knell to the senses, but you know, empathetically, no one wants to die the long slow death of drab. Elderly can feel young at heart from an armchair and in rapture gazing at captivating art, stunning wallpaper patterns and earthy textures.  Be inspired by art in every situation and you’ll never be bored.

Thomas Merton said, “Art enables us to find ourselves and lose ourselves at the same time,”  and isn’t that the dining out experience?  Relax, lose yourself and through that joy de Vivre, maybe, find inspiration!

Discover more about Art for Hospitality at www.tailoredartworks.com.au or call Sharron Tancred on 617 3491 6400