KBDi is pleased to welcome Vauth-Sagel to the fold; in this feature we’ll introduce you to our newest Silver Sponsor, and we encourage you to visit their website to learn more.
Vauth-Sagel has presented contemporary and innovative storage space solutions for over 55 years.
The owner-managed family business develops, manufactures and sells system components for the kitchen and furniture industry, with the primary goal of making people’s lives more comfortable. With many years of expertise in working with all of the materials used, 850 employees manufacture more than 85 million quality products ‘Made in Germany’ every year.
Vauth-Sagel’s ‘new look’ unveiled at interzum 2017
The long-established company completely redesigned its image for launch at interzum 2017. Their new corporate identity was designed to add a visual component to the company’s strategic realignment, represented at interzum 2017 with a number of innovative new products and services.
“The world has changed. So we are changing, too,” says CEO Claus Sagel. “We have now also transferred our internationalisation and ongoing transformation into a driving force and system provider for the storage solutions of the future to our external image.”
The new Vauth-Sagel logo is a visual interpretation of the company’s mission. Whilst the purist, geometrical shapes that represent the ‘S’ stand for the space saving solutions Vauth-Sagel already offers today, the less clearly defined ‘V’ symbolises an open door, and therefore the company’s open-minded approach towards becoming a system provider that develops solutions for all areas of life. The new colour embodies the sea and the sky – because both of these elements are shared by continents and people.
“Our mission is: ‘We want to make it possible for people to make their homes more comfortable at a sophisticated level so they can rediscover the space they live in. And we want to do this for everyone, all over the world!” says Claus Sagel. “The new CI communicates this philosophy, from the logo to the visual language and the colours chosen, in all of the different components that together define our brand.”
The message which the company sends out to its customers is clear: let’s focus on simplification on all levels. Vauth-Sagel offers products and services to industry customers, retailers, interior designers and tradesmen, allowing them to offer their customers unique storage space solutions.
To learn more, visit https://vauth-sagel.de/