PYTHA 3D CAD has been an invaluable tool for retail and fitout designer, Shannon Ireland. The creative director of Emagine Design has been using the software for fifteen years, and says the powerful rendering capabilities of the program make a huge difference to his processes and selling potential.

From noodle bars to fashion stores, Shannon has designed a wide range of fitouts in retail and commercial markets in regional and urban areas across Australia. The incredible customisation of PYTHA 3D CAD makes these ‘out of the box’ projects a dream to create: designing and modelling simultaneously in 3D allows Shannon to work smoothly and efficiently, with high confidence in the proportions and practicality of the space.

It’s the photorealistic rendering that wins over the clients, though: Shannon’s presentations give the clients the highest confidence in his concepts, leaving little room for uncertainty and a crystal-ball look at the finished design.

Of course, it’s not all pretty pictures: Shannon’s working drawings (all produced in PYTHA 3D CAD), combined with his 3D models and renders, ensure that the manufacturers and trades costing each fitout have a clear understanding of precisely what’s required where. This comprehensive documentation allows quoting and construction to proceed with the greatest cost and time efficiencies, meaning the clients will always get value from concept to completion.

Like to learn how PYTHA 3D CAD can help you and your design business? Visit, and contact Pytha Partners today.