Schweigen, market leader in silent rangehoods and leading kitchen appliance brand, has expanded its marketing department, welcoming a new marketing manager and digital marketing manager to its growing team.
An accomplished marketing and communications professional with more than two decades of experience, Patricia Russo will head up the marketing department and will be responsible for the strategic direction, brand development and end-to-end delivery of marketing and communication campaigns for Schweigen.
Jess Olorenshaw also joins the team as digital marketing manager. With more than a decade of international design experience, she has worked on a multitude of highly successful campaigns and digital strategies in a global capacity. She is charged with managing and implementing the brand’s digital marketing campaigns and overseeing SEO and email marketing design as well as managing the company’s website.
Anthony Fletcher, Managing Director, Schweigen, said a high priority objective is to bolster the marketing team and amplify the brand over the next few years. Enlisting a highly-skilled marketing team is an exciting step in that direction.
“We have established a strong reputation in the market place as an innovative company, providing premium, stylish and intelligent kitchen appliances suitable for every Australian household,” Mr Fletcher said. “We are leaders in silent rangehood solutions and kitchen innovation, and we’re set to take the brand to the next level.”
“Patricia brings a wealth of B2B and B2C marketing knowledge from her experience across the globe. Having repositioned corporate brands and worked on global rebrand projects across a variety of industries as well as set up businesses and lead international project teams, she is well-versed in all facets of marketing, communication, branding and business development, using traditional and digital media as part of a company’s growth strategy. Under her direction, we look forward to elevating the brand and cementing Schweigen’s reputation as a world-class kitchen appliance brand,” he said.
Jess will work closely with Patricia to devise and implement a robust digital marketing strategy. Mr Fletcher said having a talented marketing department means having an outstanding team to strategise and grow for the future.
“2017 has already been a fantastic year for us with the recruitment of our new sales manager, Sean Beer and the exciting launch of Schweigen IN – a new line of kitchen appliances that includes the very latest in European innovation and style with intelligent solutions in cookers, ovens, cooktops, dishwashers, and silent rangehoods. We’re proud to have Patricia and Jess on board to help accomplish our business goals as we enter the next phase of the Schweigen story,” he said.
For more information on Schweigen, visit www.schweigen.com.au.
With over 25 years’ experience in the industry, Schweigen is one of Australia’s leading kitchen appliance brands, designing Australia’s most efficient silent rangehoods powered with German engineered silent Isodrive® motors, Schweigen also offers innovative, stylish and premium European designed kitchen appliances, including cookers, ovens, cooktops, dishwashers, and silent rangehoods. Dedicated Schweigen showrooms in Victoria and Perth. Available in over 450 retail stores nationwide.