Silestone®, the world’s leading brand in quartz surfaces, and Cindy Crawford, business women and one of the most famous super models, have joined forces to represent the very best in beauty, fashion and design in the advertising campaign entitled “Tops On Top”.
“Tops On Top” can be seen from now in the world’s major lifestyle, fashion, design, decoration and architecture magazines. The American supermodel will become a global ambassador for the brand, taking part in the different promotional events run by the company in North America.
This partnership will take the global positioning of the Silestone® brand one step further, building on its already consolidated position as a leading edge decorative surface in design and architecture. It also reinforces the brand’s connection with the lifestyle world, and follows the line started with previous collaborations such as those with Andrés Velencoso, Goya Toledo or Paz Vega, among others, which have helped the brand to become a fundamental part of architecture and design.
“My partnership with Silestone brings together the things that are of top importance in my life: Home, my place of balance where I spend time with my family, as well as my passion for fashion and design. I love creating beautiful spaces—with beautiful materials like Silestone—to enjoy every day with my family,” stated Crawford during the photo shoot for the campaign, which took place in Los Angeles, USA.
“Through fashion, Cindy Crawford represents that elegant, sophisticated and long-lasting look that customers are pursuing when creating the design or decoration for their homes. It is therefore a pleasure to be working this year with one of the most famous supermodels in the world to represent our brand, which will undoubtedly, reaffirm our worldwide connection with consumers and users who love fashion and design”,concluded Santiago Alfonso, Director of Marketing and Communications for the Cosentino Group.
The campaign “Tops On Top” will feature Cindy Crawford alongside one of the key new products to be launched by Silestone® in 2017, the “Eternal” colour collection, paying homage to natural stone and evoking the infinite, timeless and eternal beauty that can only be found in nature. Silestone® Eternal is another manifestation of Cosentino’s constant innovation in order to offer surfaces of premium aesthetic and mechanical qualities, with extraordinary shine and easier to clean and maintain than ever before.
About Silestone® by Cosentino
The worldwide brand leader in quartz surfaces, Silestone® by Cosentino, consists of more than 90% natural quartz. This high-tech material is highly resistant to stains, knocks, scratches and has also a low level of fluid absorption and an exclusive bacteriostatic property (available under special order). Silestone® meets the several product guarantees and certificates that endorse its quality and offers a warranty to the consumers of 25 years.
Silestone® comes in over 90 colours, three textures and several different formats. Silestone® surfaces are highly suitable for the kitchen, bathroom and demanding buildings such as hotels, restaurants, hospitals, laboratories etc. Silestone® also includes a recycled series called Eco Line which is manufactured with at least 50% recycled raw materials. It is a pioneering and eco-friendly product and offers beautiful design and excellent performance.
Silestone® is present in unique constructions, such as the “Rafa Nadal Academy by Movistar”. Since 2011, the Cosentino Group sponsors “The World’s 50 Best Restaurants”.