A message from our Corporate Partner, Cabinets by Computer.
At Cabinets by Computer, we work on the theory that you need to provide a high level of education to enable your current and potential customers the freedom to make better decisions that will solve their business problems.
Every business has real benefits that most of us will know about – benefits that could very well be driving considerably more sales. Using educational messages, you can expose a need and help your customers understand a need that your service solves.
Through the use of these educational messages, you can build a trustworthy and transparent relationship with potential customers and dramatically increase the likelihood of them making a purchase.
We have put together 4 Educational based tips below:
Your business’s most valuable asset is your industry knowledge. You’ve likely to uncovered countless valuable insights while getting to where you are today; insights that the vast majority of your customers and potential customers don’t share.
Providing upfront value is one of the most effective ways to build the trust necessary to get people to buy from you.
Educate on Solutions
It isn’t until you’ve developed a strong, trusting relationship with a customer that they’ll be interested in knowing more about your product/service. People aren’t searching for products – at least not at first. Instead, they’re searching for solutions to their problems.
Teach your customers about the best ways to solve their problems.
Present a variety of top solutions that will suit different scenarios that would resonate with your customers.
Don’t Sell, Educate
One of the most important factors to remember in education-based marketing is to avoid the feeling of being sold. Today, people are wary of anything that feels like sales or if they begin to feel they are not being in control.
Your educational approach should be that of providing pure value and expecting nothing in return. Sure, you can help your customers see the benefits of using a product or service like yours to help them solve their problems, keep it natural. If your education becomes too one-sided, you run the risk of losing the prospective customer’s trust and their business forever.
Answering Questions Your Customers Are Asking
It’s important to educate your potential customer on solutions to their problems. But how can you hope to understand their problems?
Besides approaching the obvious problems that your product or service addresses, there are two powerful ways to get ideas about what to create your educational content around.
Indirectly you will be setting your business up as a trusted resource for information on the joinery industry, and trust is what makes sales possible. Please don’t forget to provide value to your customers that will help them succeed in the long run.