PD Thursday | Marketing Q & A

PD Thursday | Marketing Q & A

Thursday | 17 September 2020 | 4pm AEST

Our last PD session with Linda Reed-Enever highlighted that our Members have many (MANY) questions about the ins and outs of successful marketing. We’ve invited Linda back for an open floor session, and encourage you to hit us with your hardest marketing questions. Add your query to the registration form, and we’ll do our best to provide an A to your Q during the session. Priority answers will be given to those who are joining the live event, so add it to your calendar now. (Oh, and we will obviously take questions from the floor, too, so be camera ready if you have a particular marketing question for this communications queen.)

About the Presenter

Publicist and Marketing Consultant Linda Reed-Enever lives and breathes publicity and has a passion for connecting everything from people to ideas. Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit, she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader and ‘go-to girl’ in the communications and marketing arena.

Touch-base Tuesday | Nathan Wundersitz CKD Au

Touch-base Tuesday | Nathan Wundersitz CKD Au

Tuesday | 20 October 2020 | 2pm (AEST)

Adelaide’s Nathan Wundersitz CKD Au (Space Craft Joinery) is no stranger to the KBDi community. Nathan’s work consistently appears in the top tiers of the KBDi Designer Awards program – and for good reason! In this interview with KBDi’s Royston Wilson, Nathan will take us behind of the scenes of the project that earned him the prize for KBDi Traditional Design, and share what drives the Space Craft Joinery team.  

Places are limited (with priority allocation going to KBDi Designer Members). Register TODAY and we’ll confirm your spot via email.

Touch-base Tuesday | Darren Genner CKD Au

Touch-base Tuesday | Darren Genner CKD Au

Tuesday | 8 September 2020 | 2pm AEST

Meet the KBDi Australian Certified Designer of the Year 2020 – Darren Genner CKD Au (Minosa) – during this Touch-base Tuesday session with KBDi Executive Director, Royston Wilson. Darren has been a big winner in the KBDi Designer Awards over the past few years, and he continues to wow the judges with this in-depth documentation and design prowess. In this session, you’ll get a sneak peek at Darren’s award-winning submission, and learn what makes this Sydney-based designer tick.

Watch the recording


Whoops, this video is for Members only. If you have a membership, please log in. If not, you can definitely get access! Become a KBDi Member here.

Touch-base Tuesday | Olivia Cirocco

Touch-base Tuesday | Olivia Cirocco

Tuesday | 22 September 2020 | 2pm AEST

Olivia Cirocco (GIA Bathrooms & Kitchens) is an up-and-coming designer who’s certainly made an impression on the KBDi judging panels over the last three years. This year the Melbourne-based designer wowed them with a stack of stunning spaces, including a bathroom that won her the national title of KBDi Australian Bathroom Designer of the Year 2020. In this session, you’ll learn more about Olivia’s winning projects, and discover what inspires this talented designer.

Places are limited (with priority allocation going to KBDi Designer Members). Register TODAY and we’ll confirm your spot via email.

PD Thursday | All you need to know about Natural Stone

PD Thursday | All you need to know about Natural Stone

Thursday | 3 September 2020 | 4pm (AEST)

KBDi Corporate Partners, CDK Stone, are joining us for this in-depth professional development session covering all you need to know about natural stone. You’ll discover how stone is quarried and fabricated, and learn how new machinery technologies are changing the game for this age-old substrate. You’ll learn how to specify fit-for-purpose stones, and hear some home-truths about marble and limestone. The CDK Stone team will share their best advice about sealing stone and maintaining the various products, and you’ll be brought up to date with design and colour trends.

Watch the recording


Whoops, this video is for Members only. If you have a membership, please log in. If not, you can definitely get access! Become a KBDi Member here.

Creating a ‘brief’ for your business

Creating a ‘brief’ for your business

Business strategist, Clive Enever, joined us once again this week, sharing some excellent food for thought with respect to sales and business in our PD Thursday videoconference.

Clive began his presentation with an exploration of ‘change’. As many of us are experiencing now, change can be a frightening thing. But, as Clive explained, when you take charge of change, it can be a catalyst for considerable improvement.

As designers, we’ve all honed the skills of preparing briefs for clients: before we begin to design a new space, we need to assess the parameters of the site (limitations, challenges, and potential), along with the needs of the client (how will they use the space?).

Like a well-designed kitchen or bathroom, a business needs the same assessment and ‘wide-angle view’ to be a success. A business plan is essentially your ‘brief’, and it should set out the following clearly and cohesively:

  • What service or services do you deliver?
  • How do you provide these services, and to whom?
  • What activities are essential to ensure success?
  • What challenges are you likely to encounter?
  • What additional learning may be required to achieve your goals?

 

When you’ve mapped out the above, you’ll be better placed to work on the four items Clive believes are crucial for business and sales success:

#1 Qualifying Statement

When you know who you want to work with, you’ll become proficient at identifying your prospects quickly and efficiently. Time is precious, and you need to make sure you’re focussing on the right people at the right time.

#2 Mission Statement

When you’ve developed and honed your mission statement, explaining who you are, what you do, for whom and why will be a breeze.

#3 Statement of Intent

If you’ve ever struggled to explain your services and processes to unknowing clients, a Statement of Intent is what you need. By summarising what you do clearly and concisely, you’ll be better placed to sell your services without the ‘ums and ahs’.

#4 Goals, goals, goals

Clive believes that identifying goals, tracking their progress and celebrating the wins are all essential to business and personal growth and success. Knowing what you want is as important as knowing what your client needs – make your ‘rewards’ your starting point, and you’ll be well on your way to getting what you want from life.

I bargained with Life for a penny,

And Life would pay no more,

However I begged at evening

When I counted my scanty store;

For Life is a just employer,

He gives you what you ask,

But once you have set the wages,

Why, you must bear the task.

I worked for a menial’s hire,

Only to learn, dismayed,

That any wage I had asked of Life,

Life would have willingly paid!  

Jessie Belle Rittenhouse

1869–1948

Clive has generously offered KBDi Members access to his business plan template and a free call to help you discover how you can better move forward. You’ll find the template here.      

Missed this videoconference? KBDi Members will find a recording of this session in their Members Portal on Friday, 28 August.