PD Thursday | Marketing Q & A

PD Thursday | Marketing Q & A

Thursday | 17 September 2020 | 4pm AEST

Our last PD session with Linda Reed-Enever highlighted that our Members have many (MANY) questions about the ins and outs of successful marketing. We’ve invited Linda back for an open floor session, and encourage you to hit us with your hardest marketing questions. Add your query to the registration form, and we’ll do our best to provide an A to your Q during the session. Priority answers will be given to those who are joining the live event, so add it to your calendar now. (Oh, and we will obviously take questions from the floor, too, so be camera ready if you have a particular marketing question for this communications queen.)

About the Presenter

Publicist and Marketing Consultant Linda Reed-Enever lives and breathes publicity and has a passion for connecting everything from people to ideas. Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit, she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader and ‘go-to girl’ in the communications and marketing arena.

Features and benefits of solid surfaces

Features and benefits of solid surfaces

As we look for ways to impress and service our clients, it’s essential to be informed about the features, benefits and design considerations of a wide range of products. With an in-depth knowledge of surfaces and materials, you’ll be better placed to extend your design potential in kitchen and bathroom design. In our new Design Bulletins, we’re helping you build a bank of references to start your material investigations. In this month’s product highlight bulletin, we’ve partnered with Austaron Surfaces to outline the features and benefits of Staron® Solid Surfaces.

The Bulletin summarises how solid surfaces can be used in all kinds of kitchen and bathroom applications. It outlines the key considerations you need to make when designing with solid surfaces, including support and structural requirements, designing with pattern and selecting colours. Most importantly, this handy cheat-sheet sets out the compliance and warranties associated with the product, making it an invaluable resource for all good designers.

Members can access this Design Bulletin (along with our full suite of Technical and Business Bulletins) in our exclusive Members Portal. Simply click on the Members Portal tab at the top of your screen and log in to your account. (If you’ve not yet registered for an account, this process is straightforward: simply complete the details where prompted and we’ll set you up.)

Not yet a KBDi Member but keen to learn more? Complete the form below and we’ll be in touch.

PD Thursday | Product Highlight: Staron Solid Surfaces

PD Thursday | Product Highlight: Staron Solid Surfaces

Thursday | 25 June 2020 | 4pm AEST

Solid Surfaces offer an impressive range of features and benefits for domestic applications. In this special product highlight session, Austaron’s Belinda Worden will walk you through the ways in which Staron Solid Surfaces can add both user-friendly practicality and inspiring design flexibility to your kitchen and bathroom creations. Belinda will share the key considerations you’ll need to make when specifying and designing with solid surfaces, and answer any questions you have about the application of the product in residential design.

 

Watch the recording


Whoops, this video is for members only. If you have a membership, please log in. If not, you can definitely get access! Become a KBDi Member here.

Rangehood ducting

Rangehood ducting

Selecting a new rangehood can be a challenging process for you and your clients. The aesthetics of a kitchen, the cooking styles of the homeowner (and their cooktop preferences), the height of the ceilings and proportions of the space will all play a part in the decision-making. A good understanding of the practical and legislative requirements associated with these appliances is essential, too, and will help you guide your clients towards a solution with optimum air extraction capabilities and minimum health and safety implications.

(Note: establishing a strong relationship with a knowledgeable, up-to-date appliance retailer is highly recommended. A proactive sales representative will be well-informed of the pros and cons of a broad range of appliances, and be an asset to you and your clients.)

In this Member-only technical bulletin, we’re setting out the two primary types of extraction used in domestic kitchens, and summarising the relevant legislation applicable to Australian dwellings. Complete the form below and we’ll send you the bulletin asap.

Photographing kitchens and bathrooms

Photographing kitchens and bathrooms

If a picture says a thousand words, a perfect photograph could tell an awful lot about your work as a designer.

We would usually recommend that you engage a professional designer to photograph your best projects – an investment in a suite of high-quality images for award entries, website and social media promotion will always pay off. But if doing so is proving impossible right now, we’ve got a few tips to help you DIY some (almost) perfect pics.

Top Five Tips for Perfect Pics

1. Get the Gear
A smartphone helps to make photography convenient, and the spontaneous nature of a phone-captured snap is often perfect for a social media platform. When you’re collating a website gallery, however, you’ll need to up the ante. If engaging a professional photographer is out of the question, investing in a decent camera will be money well spent. You’ll need a camera that will allow you to control exposure, and a good quality wide-angle lens to capture the overall interior. A tripod is a must-have, too (for an SLR or smartphone): no matter how steady a hand you think you have, you don’t, and you’ll end up with blurry images without this handy tool.

2. Consider the Outcome
What story are you hoping to tell with your photographs? What is it you are trying to capture, or what is the emotion you are trying to evoke? What do you want to tell viewers about your design style, and how can you best showcase it? Knowing the intention or outcome of your photos will help you when it comes to staging the room and choosing the best angles and perspective.

3. Set the Scene
When staging a room for photographing, remember that you want the interior to look lived in – not vacant (nothing says vacant like an empty fridge cavity!), but not cluttered (exposed wastebaskets, telephones excessive cords etc. are distracting). Tasteful accent pieces – a proportionately sized floral arrangement, a cheese platter and/or semi-filled wine glass – will add to the feeling of the room without grabbing attention for all the wrong reasons. In bedrooms, remove clutter from bedside tables (a lamp and book are sufficient) and ensure the bed is perfectly made. In the bathroom, be wary of what is reflected in the mirror, and avoid showing off the toilet! Ensure shower screens are perfectly clean, and towels are complementary in colour.

4. Lighten Up
The human eye is capable of adjusting to almost any light temperature, whether it’s the warm yellow of a halogen, the crisp white of a cool LED, or the dull green of a fluorescent. A camera, on the other hand, is not so clever. When it comes to interior photography, natural light is the best option, so as a general rule, turn all the lights off. If the light coming through the window is insufficient, slow down the shutter speed to allow for a long exposure (this is when a tripod will come in particularly handy) – your camera will be able to pick up whatever light exists in the room, and you will be able to avoid using artificial light or your camera’s flash, which often has ghastly results.
It should be noted that direct sunlight can be too harsh – ambient light is what you’re after. If necessary, use blinds or curtains to diffuse the light.

5.Angles & Perspective
Consider the room you are photographing from all angles. If you need to move items to get the best angle (furniture, pot plants, etc.) – do so! If you need to photograph the room from an adjoining space – through a door or opening – no one will know but you. Take photos of the overall area, and zoom in for vignette-style details.

If you’re already handy with a camera, you may have some other tips to share…? If you do, feel free to add your two cents’ worth below – your fellow designers will appreciate it!

Powder Room Clearances

Powder Room Clearances

As the name would suggest, powder rooms traditionally had more to do with powdering than toileting. In eighteenth-century homes, the powder room or closet was the small space dedicated to refreshing one’s wig. When wigs fell out of fashion, the powder room became a convenient place for guests to ‘powder their noses’ and attend to their appearance. The powder chair was eventually replaced with a chamber pot and wash basin, bringing it closer to today’s definition of a powder room:

A small compartment housing a toilet and basin, generally located within close proximity to the main living areas of a home.

Powder rooms are becoming increasingly popular in Australian homes, and offer a nice opportunity for designers to have some fun with a space that is both functional and decorative. In this bulletin, we’re outlining the clearances recommended in this (often) small space, and highlighting NCC requirements associated with sanitary compartments.

Request for Technical Bulletin

Request for Technical Bulletin